Grampians is a sports media and data company built on a single observation: sport is drowning in data but still starving to be truly understood. We build indexes that measure what the numbers miss, publish editorial that helps fans better understand the game, and advise clubs and investors on the belief that shapes sporting institutions.

The name comes the Grampians, the region of western Victoria where Tom Wills, the founder of Australian Rules Football, was born.

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Sam Martin is the founder of Grampians. He has worked across editorial and commercial leadership for two decades, from teaching writing in Australia to leading publishing and technology companies. He lives in Seattle with his wife and kids.