Grampians is a sports media and data company. We build indexes, publish editorial, and advise clubs and investors on the belief that shapes sporting institutions.
Our work
Minnows connects football fans with a world bigger than their own. It champions second tier football—specifically, the 24 clubs in the EFL Championship—through the Belief Index, a new way of measuring what it truly feels like to support a football club.
Narrative Equity
Narrative Equity describes the belief, accumulated over time, that surrounds a sporting institution and shapes how its actions and results are interpreted. It explains why two clubs can finish a season with the same points and feel completely different about it.
What we do
Measurement
Indexes and instruments aimed at better understanding sporting institutions.
Media
Editorial that connects fans with a world bigger than
their own.
Advisory
Research and analysis for clubs, investors, and anyone building a business around sport.